This is a magazine advertisement for the band Mona. It fits in well with my research and ideas as it is a black and white image, accompanied by a black font. It is more targeted towards a male audience as the background images are very masculine and not something a girl would usually be attracted to. My promotion package is targeted at both genders but the fact the character I will be using is male and the colour scheme will be mainly black and white it could be said to me more of a male promo package.
Black and white is more of a tame, 'chilled out' vibe in comparison to bright, vibrant colours which give the effect of irregular, exciting music.
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